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Have a look at Customizing_the_Read_More in the Codex.

The Codex article, Customizing_the_Read_More, has a pretty good discussion that should interest you.

[oops Handy is faster ?? ]

I read it before submitting and as I mentioned – I don’t want it in loop. That’s why I asked a question here, for different solution.
Does anyone know it?

Thanks for posting btw.

“Which page do I change for that?”

Guess you need to determine what Template file is being used to display the post/page. Template_Hierarchy might help you determine that.

Oh gosh, thank you MichaelH! It helped me much! I finally realized where I should change it.
Thanks! ??