Hello @geonomist
1 – Check out the following from Moz.com
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
In a nutshell, you put the description you want google to display under your website’s name when people see it in search results.
Here’s a link to the rest the MOZ article on Meta Description.
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2- To specify a specific description tag for each page you need to add the following “tag” to the header of that page:
<meta name="description" content="you put your description stuff here">
There are two ways to add a tag like this and have it be page specific, you can either do it manually – which is a bunch of work and is really an inefficient way of doing it if you have many pages – or you can use a plugin.
When it comes to plugins, there are two types you can use in this case,
1- SEO specific: Like Yoast SEO
2- General Function Like: Per Page add to Head
The first one gives you a box which you can fill up under the post text in the editor. Then it generates the tag for the page automatically
The second one just gives you an empty box in the same location – within the post editor – and you can put anything in there. It will not modify your input in any way shape or form. So you have to put the tag in the correct format for it to function. This means you have to put something like this
<meta name="description" content="you put your description stuff here">
Hope that helps.
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This reply was modified 7 years, 11 months ago by
j09.