Meta pixel reporting inaccurate data

  • Resolved kristenmcleod

    (@kristenmcleod)


    6 months, 2 weeks ago

    A large amount of purchase events registering in the last 28 days through the website pixel that is not correlating to GA4 (694 through the website pixel) – Screenshot 1

    There are also an extreme amount of add to cart event registering in the last 28 days (342k through to the website pixel) – Screenshot 2
    We believe this data is just being sent from the server, and doesn’t seem to be from the website data – Screenshot 3

    An ad set with $14k purchase revenue attributed – Screenshot 4 which is not correct

    Screenshots can be found here: https://quickforget.com/s/59e281e13c717f5ed9a0d67b34120cbda500d22ca7367de9

    The page I need help with: [log in to see the link]

Viewing 4 replies - 16 through 19 (of 19 total)
  • Thread Starter kristenmcleod

    (@kristenmcleod)

    Hi @doublezed2

    We disconnected this pixel from our website (https://quickforget.com/s/ada34832c6629e4b0ffb5a9e47ccb35c21df36218d3bee6b), which was connected to an old ad account of ours. Therefore we only have one pixel that goes from our Ad Account to our Website.

    Any other ideas of how we could fix this issue would be amazing. Thank you.

    Cheers,
    Kristen

    Hello kristenmcleod,

    Thank you for your reply.

    At this point, I suggest allowing Facebook to collect more data after the recent change.
    Once that’s done, please share the latest screenshots of any discrepancies you’re noticing.

    With the updated information, I’ll be able to provide more accurate guidance on resolving the issue.

    Looking forward to your response. ??

    Thread Starter kristenmcleod

    (@kristenmcleod)

    Hi @doublezed2 .

    No problem – as we implemented the change a week ago, we have just looked at our stats over the course of the week. Add to cart, and view content data points look to still be grossly over reporting. Purchase event is probably at a plausible level for overall website activity, however is still inflating these results a little. Refer to updated screenshots here:
    https://quickforget.com/s/3b2c302f84e40b38f6a796899a280fd8ab306d622c44d180

    If you could provide some additional strategies to include, that would be great,

    Cheers,

    Kristen

    Hello kristenmcleod,

    Thank you for your reply.

    I checked your site again and noticed that there are two pixel codes.
    This could be the reason behind inaccurate data.

    Previously, you mentioned disconnecting a Pixel Code.
    Was that connected back again?

    Looking forward to your response. ??

    Best regards.

Viewing 4 replies - 16 through 19 (of 19 total)
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