Micro conversion tracking

Hi,

You have three options:
– create URL based conversions/goals in Universal Analytics and import them into GAds (won’t have values)
– set the view_cart and begin_checkout events as conversions in GA4 (if you already setup GA4 ecommerce tracking) and import them into GAds (includes values)
– create new Google Ads native conversion tags. They will have a unique conversion label parameter and a common conversion ID that is unique to the account itself

With the 3rd option you need to create two triggers: one that fires on the view_cart event, the second on the begin_checkout event.

In GAds tag settings you can use the same Ecommerce Value variable as in the purchase tag.

Hi Thomas,

Thanks for the reply. I think the third option will be the best in this case, but i am not completely sure if i understand it right.

Please correct my if i am wrong. Step by step, I first need to make 2 new tags in my google Ads account:

1. View Cart
2. Start Checkout

The conversion ID is account unique, so the same for all tags. The conversion label will be unique per tag.

Afterwards I need to create two triggers in Google Tag Manager. How do I exactly set these triggers?

So far so good.

Both new triggers will be of type Custom Event.
The first should catch the view_cart event, the second should catch begin_checkout.

Ok, thats clear! But how should i catch both events? Just fill in the following?

Event name: view_cart

Using matching regular expression= on or off?

activating trigger by page url contains: /winkelmand/ (in my case)

Event name: begin_checkout

Using matching regular expression= on or off?

activating trigger by page url contains: /afrekenen/ (in my case)

Or should I catch the event by an other method?

@duracelltomi , i’ve fixed it by using GA4 events.

Do you have any idea if it’s possible to give the view cart micro conversion the normal ecommerce value divided by (for example) 5 and begin checkout ecommerce value divided by for example 2.

Based on the dropout percentages of both steps. Just to give Google Ads the best data possible.

Hi,

Sorry for this late reply.

If you are using the container template provided on the website of GTM4WP, there will be GTM variable named {{Ecommerce Value}}.

Create a new custom JS variable and enter this code:

function() {
  return {{Ecommerce Value}} / 5; // change 5 to whatever you need
}

Enter a name for this variable and use it as the conversion value in your Google Ads conversion tag instead of using the {{Ecommerce Value}} directly.