Missing purchases in Google Analytics

Hi,

Unfortunately there will be always some missing orders often due to a missing user consent or an ad blocker. Question is the ratio. If some of your orders are missing that this is not something I can help with. If most of the orders are missing then I could place a test order if you have a sandbox version of your site where I can order with using a bank card.

Hello,

some of the orders are missing. The thing is that not only credit card orders but cash on delivery orders are missing as well. And 3 consecutive orders (2 credit card 1 cod) missing is a litte bit strange I think. In most of the days this number is 1 or 2 missing orders. I will clearly have to consider this ratio.

Regards, Jan

When you say 1-2 missing orders per day, how many orders do you have in total?

In total 10 orders.

Hi, I have a similar problem.
Is there something wrong with setting in admin “Only track orders younger than”?
Which value do you advise to put in that field setting?
Thanks!

Hi,

Unfortunately there will be always missing order.
I have to admit that if you are missing more than 50% of your orders that is very strange but normally you will see differences between your WooCommmerce admin and GA.

The mentioned field defaults to 30 minutes which should be enough for most users to complete a transaction. But I can give you some instructions if you would like to test whether disabling this timestamp check solves your issue.

Hi Thomas, thanks to your reply.
I tried different values for that field but in all the cases I don’t have all transactions in GA.
I think that It would be cause cookie optin/optout choose…

Hi,

I just placed a test order and transaction data was transmitted to GA both GA3 and GA4.
Do you see any pattern if you check the payment type? Some payment gateways do not redirect users to the merchant site after payment and in those cases transaction tracking will not occur.

Hello,

I have compared the Woocommerce and GA reporting for orders in december and found 121 out of total 1462 orders missing from GA reporting. Is there a way to check if all of those were using some ad blocker or something else?

Hi,

There will be always some orders missing, your rate is ~8% which might be a result of ad blockers or other tracking prevention methods.

What everyone can always check: does your “Pages” report include the pageview metrics for specific order IDs? (Order ID is included in the URL by default). If you see the pageview but do not see the transaction in ecommerce reports, that might be something different (perhaps a JS error?).

If both pageview and transaction is missing from GA reports, that is a strong indication that some sort of ad blocker or tracking blocker prevented tracking.

Hi Thomas,

We recently migrated from the WooCommerce Google Analytics Pro plugin to GTM4WP. Before the change all of our orders were tracking successfully but now we’re starting to miss a few. We’ve triple checked our configuration which looks fine. I’ve also checked on your suggestion above to look at the pageview and see if the transaction ID shows up there for the missing orders, but both the pageview and transaction are missing so it looks like a blocker may be interfering.

My question is, have you found GTM to be more vulnerable to blockers? I’m just wondering why our previous Woocommerce GA Pro plugin didn’t suffer from the same and if there’s anything that can be done to make it more reliable.

Any help is much appreciated.