Mobile version not displaying 'pretty permalinks'

Hi Rob,

You are correct, the URLs from the mobile web application are different from the desktop urls. This is because the mobile web application is a SPA (Single Page App) and SPAs do not work with regular URLs.

As a definition: Single-Page Applications (SPAs) are Web apps that load a single HTML page and dynamically update that page as the user interacts with the app. SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant page reloads.

That being said, this will not affect your desktop permalinks. The mobile and desktop versions do not need to have the same links. In WP Mobile Pack:

– a regular, desktop link will redirect to a mobile link only if the user is visiting the website from a mobile device

– the mobile page indicates that it is a copy of the same content that is found on desktop. This is done using a rel=”canonical” tag (invisible to the user, but used by search engines).

– the desktop page indicates that it has a mobile version. This is done using a rel=”alternate” tag (invisible to the user, but used by search engines).

All of the above is done to ensure correct mobile SEO. You can read more about separate mobile and desktop URLs here: https://developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls#annotations-for-desktop-and-mobile-urls