One step forward, three steps back – Keep it simple or get burned.
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Where do I start? I have been creating websites for businesses and personal use with WordPress since about 2008. It has been my main income and some of my clients have been with me for over 23 years back when Notepad, Dreamweaver and other web builders vied for dominance.
What brings me here today is how WordPress can lead you down into places that will be expensive to back out of. “Expensive” in money, time and potential business set backs.
Specifically, thing very hard how you use WordPress as an ecommerce platform. Right now WooCommerce appears to have left the building and taken promises of premium support with it.
Here is where your business can take a massive hit IF it depends on Automattic’s WordPress and WooCommerce. One plugin fail can kill your ability to do business without completely wrecking your business.
In this case, Automattic, parent company of WordPress and WooCommerce, sells a lot of plugins to make WooCommerce functional. With WooCommerce, expect to buy into subscriptions that allow you to build functionality. Do not expect “free” WooCommerce to do what you are imagining without Subscriptions. Active Subscriptions sold and managed by WooCommerce come with Premium Tech Support.
For example, a recent update of a plugin that allows custom configuring of shipping, broke the plugin function, and that has killed the site’s ability to add shipping to sales. So all sales fail in the cart due to this inability to properly add shipping.
Reaching out to WooCommerce via their chat bot fails beyond the automated response because it is not forwarding messages to alert a human. Basically no humans appear to be “home”. This is also confirmed by no email response either.
In this case a client has an active, paid subscription, the version of the plugin is up to date, but it is not working after an update. In the tech support email I also asked for a link to the previous version of the WooCommerce plugin that is not working after the update. That would be a simple, temporary fix, but WooCommerce/WordPress would have to answer the email.
Still waiting WooCommerce. We’d settle for some support, but have paid for Premium Support on three plugins that cost about $350 a year to make “free” WooCommerce functional.
It gets much worse if I delve into the history of having to focus a lot of energy on securing the website from bad actors. WooCommerce (and WordPress) demand basically expert, detailed attention to security. You better think about a premium security plugin and cut no corners with hosting. We suffered a carding attack in 2021, where a bad actor was able to manipulate WooCommerce and generate orders that only added one item on one line that had 12 items. So the hacker was able to buy 12 items for the price of one. At the same time, the bad actor threw over 5600 credit carts at the 12 or so invoices that were generated. Of course all the credit cards were stolen.
How did WooCommerce respond? They replied the issue was not with the cart and a few days later, an update came across that throttled the behavior.
If you do have a WordPress site and want to do any kind of eCommerce, avoid WooCommerce. Instead check out options to embed a third-part cart into your WordPress website. Otherwise you will spend way more money than “free”.
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