Personalized optimization tip

Hi planningtank,

thanks for reaching out.

I see that you are using Ezoic. Are they fully managing all your inventory, including the placements?

If this would be a manual setup that also included AdSense then I would suggest decreasing the number of ads. There are too many at the top of single posts, which might penalize you in search results and make a bad user experience.

There is also an ad in the footer that I believe would not make a difference unless, of course, they can still sell it. With AdSense, that ad unit wouldn’t receive many clicks and might be removed. The additional white space below posts seems like a layout problem as well.

On mobile, I saw the same ad stacked three times at the top of posts. That was more irritating than seeing different ads with different sizes at the same position on desktop.

May I ask if you are happy with Ezoic and did they increase your revenue?

Thomas

Hello Thomas,

Yes we are using Ezoic and they are managing all of our inventory. As you might know placement in Ezoic is through placeholders which a publisher creates so we have created multiple placeholders. Rest everything is done by Ezoic as it is supposed to do.

We are currently not running any adsense ads directly in combination with Ezoic as we found the performance with Ezoic to be much better. We recently increased the number of ads which are quite evident when you visit the website and as you pointed out correctly. We will be removing the extra ads which are too close & frequent.

Ezoic did definitely increased the revenue considerably, we don’t exactly know how but they did. One of the major reason might be the access to much larger pool of ads through double click exchange and the user based ad serving depending on the best performing size. Let us know how we can use your plugin along with Ezoic to better manage our ads and keep optimal user experience. We will be glad to share more information as required ??

Hi planningtank,

thanks for your feedback. Happy to read that they work well for you.

I am currently talking to Ezoic about whether there is something we could help their publishers with. I lack the experience with their service, so I would be grateful for any tips from their users on what could be made simpler on our end.

Thomas