phoenix IT support company website, blog, online newsletter

I’ve had my website on WordPress for a couple of years for my Phoenix IT support company – totalnetworks.com. Going from a basic HTML site that a graphic artist company worked up for me to WordPress was one of the best decisions I’ve ever made. My business is really booming. We’ve been in business over 25 years and I’ve more than doubled my revenue over the past 2 years. My WordPress website has been an important factor in that growth. I’d like to share my approach and experiences.

Just today, I got a call from a great new prospect, I asked “how did you hear about us?”. “I googled for ‘IT Support phoenix’ and I really liked your site”. Nobody ever found my site before I went WordPress, all of my business was word of mouth and in response to other marketing efforts. That’s why I’m writing this right now. Thank you, WordPress! I love you, WordPress!

Given the ease of adding content to WordPress, one of the changes that we recently made was to integrate all of our marketing efforts through our website to make it our “electronic marketing hub”. We moved our emailed newsletter to be a link to the “news” area of our site totalnetworks.com/news. We update this section each month and send an email with a link to /news with some content in to click directly to the articles. Having this there helps with SEO and I also like it so that it encourages people to click around on the site.

I also blog regularly and have this setup as a section that’s available under the News (you normally get to this by clicking on the News link at the top and looking to the section at the right or the “Recent News” section at the bottom of the front page). The blogging has been great since I regularly get contacted regarding things that people find via google searches that send them to my blog and then they contact me. I know that there are a lot of bloggers here since that is what WordPress’ roots are at. I originally had a WordPress site that was just my company website with no blog. Adding the blog was a “no brainer” down the road and has been great to drive more traffic to my site.

Posting this because I’m pretty proud of the site (my wife Stephanie and I have worked pretty hard on it and continue to work on it with new posts & pages), I like it and I know it’s helping my business. Hoping my post may be useful to other businesses. As with anything, refining your website takes time and effort. Our first attempt at bringing our website in house with WordPress was kind of lame, we didn’t really know what we were doing in terms of layout, message, navigation. It was also slow at one point since we didn’t appropriately size our images. A word to the wise, don’t rely on timthumb or other function to auto-size your image on your main pages if you care about speed. Make sure you have images that are exactly the right size and no larger. This was huge for me in getting the performance where it needed to be. If your site is slow, check your image sizes.

Sorry for the rambling post, it’s just after 2 years – and I’m an IT person – not a marketing person, I think I’ve finally really “figured this out”. My website is really helping my business, and just wanted to share my experiences.

I also love the WordPress community and welcome any suggestions on how to make my site even better, things that are working for you, etc. So, if you’ve got any feedback, please let me know. Thanks!

Long live WordPress!