PHP noob needs help with “unexpected T_STRING…”

Hey all,

I am new to PHP and am having trouble with a parse error.

The error its self is: “Parse error: syntax error, unexpected T_STRING in C:\xampplite\htdocs\wordpress\wp-content\themes\gumbo\index.php on line 16”

Now here is the code on my page:

<?php get_header(); ?>
<div id="main">

<?php if (have_posts()) : while (have_posts()) : the_post(); ?>

<div class="post_title" id="<?php the_ID(); ?>">

<a href="<?php the_permalink() ?>" rel="bookmark" title="Permanent Link to <?php the_title(); ?>"><?php the_title(); ?></a>

</div> <!– close post title –>

<div class="post_content">

<?php the_content(__(‘Read more…’)); ?>

</div> <!– close post content –>

<div class="post_tag">

<?php the_time(‘F dS, Y’) ?> | <?php the_time(‘h:i a’); ?> | <?php the_category(‘, ‘) ?> | <?php comments_popup_link(‘No Comments’, ‘1 Comment’, ‘% Comments’); ?> | <?php edit_post_link(‘Edit’,”,”); ?>

</div> <!– close post tag –>

<?php comments_template(); ?>
<?php endwhile; else: ?>

Sorry, but you are looking for something that isn‘t here.
<?php endif; ?>
</div> <!a€“ close main a€“>
<?php get_sidebar(); ?>
<?php get_footer(); ?>

Line 16 is “<?php the_content(__(‘Read more…’)); ?>”, and I have no idea whats going on.

Thanks for your help!