Pixel Caffeine, iOS14 & FaceBook Requirements

  • Our Facebook rep requested we install the official Facebook plugin so that users can still be tracked after the iOS14 update.

    The issue we have is Facebook is now reporting that the purchase event is missing some deduplication parameters.

    Issue: Purchase Event missing some deduplication parameters

    You’re sending Purchase events through both your pixel and the Conversions API, but they’re not being deduplicated properly because not enough of these events are receiving an event_id parameter. Event instances sent without an event_id parameter cannot be deduplicated.
    This may cause issues with the measurement of your events as well as the attribution and delivery optimisation of any ad campaigns that are optimising for this event.

    Solution: Check source code

    Add an event_id parameter to all Purchase events that you’re sending from both your pixel and the Conversions API. To add an event_id parameter to the events that you’re sending through the Conversions API, you can use the payload helper tool on the Facebook for Developers site to validate that your payload is set up correctly. To add an event_id parameter to the events that you’re sending through your pixel, go into your website’s source code and add an event_id parameter to each of your Purchase event instances.

    How can we add this event ID to the Pixel Caffeine plugin?

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