Pixel Not Showing Up

Try to delete the cache, please

Sorry,

Checked again. You targeted a different url with the event. You actually added the pixel on the home page (two lead events are there).

If you want to target this page https://www.understandeachother.com/thank-you-marriage-on-track-21-ways-to-stop-an-argument/ then you have to add it in the URL field.

OK I think that worked. Does this result look good?

https://screencast.com/t/H3yncNe7Lh6k

And this is the setting you recommend, right?

https://screencast.com/t/XLztxkMdVgM

Yes, it looks fine.

Maybe you can add a content_name for that event, so you can use it for Custom Audiences latter if you want. Is not mandatory, of course, just a suggestion.

OK, please clarify. So I added understand_optin as a content_name in PixelYourSite, and it looks like this:

https://screencast.com/t/DxIIPpM71jit

So then in Facebook, I though that might mean that I would somehow see that content_name – but I don’t – I only can go by the URL. Here is the area I’m looking in Facebook Power Editor:

https://screencast.com/t/Cgp8NxDUtXf

So can you tell me how this content_name is more related to building a custom audience. I don’t understand how they connect.

You can create the audience by using the URL, and is perfectly fine, or you can use Custom Combination and use events (or URL + Events) and all sorts of combinations.

Since this event is triggered on a single URL is not that important how you create the audience.