Please add event_id parameter to avoid duplications
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Hey guys, please add event_id parameter to pixel events and conversion API server-to-server events, triggered by forms and actions.
With the recent changes to facebook pixel and iOS14 , it is getting difficult to get accurate conversions in campaigns.
Declaring event_id with each Lead event on form integrations, as well as purchase and Standard Events, will help fb pixel deduplicate identical events, so they are not counted multiple times in reports.—
Event Missing Some Deduplication Parameters
You’re sending events through both your pixel and the Conversions API, but they’re not being deduplicated properly because not enough of these events are receiving an event_id parameter. Event instances sent without an event_id parameter cannot be deduplicated.
This may cause issues with the measurement of your events as well as the attribution and delivery optimization of any ad campaigns that are optimizing for this event.
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