Problemi with API

Hi, great plugin. I do not understand how I can set these APIs. Can you help me with an example? This is the code I am using for my modules, can you tell me how to set them all correctly? thank you a lot…
i attach screenshot api and my module’s code

<label> Nome e Cognome
[text* LEAD_FULL_NAME] </label>

<label> Indirizzo e n. civico (richiesto)
[text* LEAD_ADDRESS] </label>

<label>Città
[text* LEAD_CITY] </label>

<label>CAP
[text* LEAD_CITY_ZIPCODE] </label>

<label> Telefono (Pref. Cellulare)
[text* LEAD_PHONE] </label>

<label> Quante confezioni?
[select menu-25 “1”] </label>

<label> Note per il corriere (opzionale)
[text* LEAD_COURIER_NOTES] </label>

[submit “INVIA ORDINE”]

The page I need help with: [log in to see the link]