Product Page Bounce Rate 0%

  • Resolved davidsp2021

    (@davidsp2021)


    3 years, 4 months ago

    Hi Thomas
    Really useful plugin & setup info, thank you. Makes set up so much easier.

    Am having an issue on multiple WordPress Woocomerce sites with gtm4wp and Universal Analytics. The bounce rate for all /product/ pages drops to 0% when gtm4wp is set up as per the instructions here:
    https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking

    It seems that the changeDetailView event is firing for simple products (these have no variants) as soon as a visitor lands on the page. That meant the bounce rate = 0%. I hoped Non-Interaction Hit = True would stop this but it made no difference.

    If I remove just gtm4wp.changeDetailViewEEC from the string in the Event Name for step 5, the bounce rate returns to normal but then the Ecommerce Shopping Behaviour – Sessions with Product Views drops to zero.

    How do I keep the bounce rate normal and not break Ecommerce Shopping Behaviour Product Views?

    Thanks
    David

Viewing 2 replies - 1 through 2 (of 2 total)
  • Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    Adding the non-interaction flag should revert bounce rate to normal.
    If this is not happening, perhaps other GA hits are also fired during page load.

    If you remove the change detail view event from the list, you can add to the trigger that includes the product impressions event. The GA tag that fires on that trigger should already include the non-interaction flag set.

    Thread Starter davidsp2021

    (@davidsp2021)

    Hi Thomas

    Thank you for suggesting that. Made the change and monitored for a few days….

    Moving the changedetailview element to the product impressions event meant that both the following returned to normal:
    i) the bounce rate for /product/ pages
    ii) Conversions > Shopping Behaviour – Sessions with Product Views

    Best wishes
    David

Viewing 2 replies - 1 through 2 (of 2 total)
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