The formatting of add-ons is far from the example site you shared. An extension like Composite Products offers more robust layout options, which would allow you to create a more visual display of the different options. However, that is still different from the website you linked to.

If you are looking for something very similar to that example, I think you’ll need extensive custom code work to get your site to look and function similar to that. If you’d like to explore that option and you need any coding help, you can reach out to one of our customization partners:

https://woocommerce.com/customizations

They’d be able to give you a clearer idea about the scope of the project and quote you for their services.