Received an email “Review parameters blocked by Meta”

  • Resolved mariosnft

    (@mariosnft)


    3 months, 4 weeks ago

    Hello my client received an email about her Meta ad account

    “4 Event parameters blocked

    Hi <name>,

    Some event parameters in your data, <name of clients> Ad account’s Pixel(<pixel_id>) may contain information that goes against our Meta Business Tool Terms. The parameters are blocked. Review and fix the parameters. By addressing issues in the data you send us, you’re helping protect your users and your business.

    Further issues can result in data restrictions and limited functionality in certain ad features such as custom conversions and custom audiences.
    Blocked parameters – by Meta
    These parameters must be removed from your integration setup.
    last_name and first_name
    Learn more
    Troubleshoot Meta Business Tools data policy violations
    Why this happened
    It looks like data in your event parameters may go against the Sharing Business Tool Data with Meta policy in our terms.
    Examples of information you should not send to us include:

    Health, financial or other categories of sensitive topics about people
Information from or about children under the age of 13
Customer information parameters that are not hashed as required by Meta
Identifiers such as social security numbers and credit card numbers

    Thanks,

    Meta Business Team”

    Do you have any suggestion on why this happened. We only use this plugin connect with Meta

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Support Zubair Zahid (woo-hc)

    (@doublezed2)

    Hello mariosnft,

    Thank you for contacting Woo support.

    Could you share the link to the website in question?
    I want to inspect the site and event parameters to gain a better understanding of the issue.

    Once I have reviewed the site, I will be in a better position to assist you further.
    Looking forward to your response. ??

    Best regards.

    Thread Starter mariosnft

    (@mariosnft)

    yes the website is: https://www.actinajewelry.com/

    Do you need anything else?

    Plugin Support Shameem R. a11n

    (@shameemreza)

    Hi @mariosnft

    This is a pixel tracking issue on Facebook’s end as we don’t send those parameters, but Facebook does get them automatically for their browser events. I found a video which explains further: https://youtu.be/sM9yNkBK6Eg

    After doing some Google searches, I found that if you implement advanced matching (custom conversions and custom audiences) features to enhance your ad campaign performance, the Facebook pixel automatically takes the URLs for the browser events. It is possible that the last_name and first_name parameters are being added to the URL and tracked by Facebook Pixels.

    First, I suggest you contact Facebook support to troubleshoot this. Their system made a mistake, and they should know about it.

    Next, you can also unblock/block a parameter so that it only shares data which follows the Meta Business Tools terms. More info: https://www.facebook.com/business/help/3720004518245751

    I hope this provides some clarity. Please let us know if you have any other questions!

Viewing 3 replies - 1 through 3 (of 3 total)
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