Sale badge display for specific user roles

Hello,

I have a website that offers reduced prices to Trade (user role) customers. Today I noticed that when logging in as a Trade customer, these items are now displaying the Sale! badge on the thumbnails. I would prefer that the sale badge does not display under these conditions, since the items are not technically on sale, they are offered at a reduced price to these select customers since the items cannot be purchased unless a minimum quantity is met.

Is this possible? I havent noticed this happening before, but i did update the WooCommerce today to the latest version and it became immediately apparent.

Thanks for any help and suggestions. Hopefully my question isnt completely noobish.

https://www.ads-software.com/plugins/woocommerce/