Schema mark up in shortcode

Hi!

Sorry for the delayed response, I somehow missed notifications for topics the past few weeks.

The following book snippet from https://moz.com/learn/seo/schema-structured-data

Could be transformed from this HTML:

<div itemscope itemtype="https://schema.org/Book">
  <span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span>
  <span itemprop="author">Rand Fishkin</span>
</div>

To this book-schema bit:

<div itemscope itemtype="https://schema.org/Book">
  <span itemprop="name">{{name}}</span>
  <span itemprop="author">{{author}}</span>
</div>

When the bit is used in a custom book shortcode you can use it on your site like so:

[book name="Inbound Marketing and SEO: Insights from the Moz Blog" author="Rand Fishkin"]

• This reply was modified 7 years, 4 months ago by Rik Schennink.

Please let me know if the above solution did not solve the problem, will mark as solved for now.