Secondary Content in Loop

This seems to be a general issue, with no real answers. I posted on the plugin home page, but this might be a better place:

I managed to display the secondary content successfully here: https://www.botriverwines.com/wineries/barton/

But I am trying to display another secondary block of content in a loop here, but it doesn’t display: https://www.botriverwines.com/directory/

Any ideas?

https://www.ads-software.com/extend/plugins/secondary-html-content/