SEO

Hey MCM,

The content of the feed is all generated on the server side, and so anytime a search engine bot crawls your page then it sees your Facebook posts as actual page content. Search engines like websites which are updated regularly and have fresh content added on a regular basis, and so if every time the bot crawls your site it sees new relevant content then it likes this.

In regards to linking to old posts you wouldn’t get a 404. If a post is in your feed then the link points to that post on Facebook. If you delete that post on Facebook then the post is immediately deleted from the feed on your website the next time the page is refreshed/visited, and so links to Facebook are constantly being updated based on which posts are being shown and so are always active links. The link that is seen/indexed on Google would be to your website page which contains the feed, not to individual posts.

Hope that makes sense, if you need further clarification or have any follow up questions then just let me know!

John

Awesome thanks that makes sense!

I told somebody about using it on our website, as we have many public figures whose facebook fan page we could connect to, but he said and I checked that people can view the feeds without being facebook members.

I am just trying to understand the reason for the plugin consider people can do this?

Hey MCM,

Forgive me, but I’m not sure that I completely understand your question. If you can clarify further then I’d appreciate it.

Are you asking for the reasons why you might use this plugin if users can just view the public Facebook pages directly on Facebook instead?

John

Yes exactly

Sure. The main advantage of using the plugin is that you can display those page feeds on your own website, rather than just listing a link which users may or may not click on to view them on Facebook. The same reason why someone might want to display their twitter feed on their website, or show a list of their latest blog posts on their home page. It just consolidates the different information feeds into one central location – which in this case is your website – saving the user from having to hop from one site to another.

If you have upcoming events which you’ve posted on Facebook that you want to list on your website to encourage people to attend then you can do this, or if you want to create a gallery on your site of your most recent photos or videos then you can do this too. There’s a ton of ways that you can use the plugin to integrate your Facebook page content into your own site.

You can use a default Facebook widget in order to do this, but it doesn’t allow you to customize it’s appearance/branding, filter out certain post types, choose different layouts etc etc. The default Facebook plugin also only loads in the content via JavaScript which means that it isn’t crawlable by search engines.

John

Thanks I appreciate your feedback.