Hi Tomas, nice to see different people from various professions here making their own stuff with wordpress and especially with TSF ?? While @cybr is technical mastermind behind the plugin, I’m trying to chime in when it comes to content and SEO copywriting or just everyday use of plugin to help him ??
I manage close to 50 sites, so I will just give you advice from my own experience. Your website is delivering pretty much what is expected, it is reasonably fast and I honestly think any technical optimization will most likely have marginal impact in terms of attracting new visitors. Don’t make a mistake of going full nuclear on technical optimization, if you really want to do SEO, you should focus now on content. Your articles are mostly just gig announcements – although I understand it is great for your fans, google thinks of this as a poor quality content. Few articles around 1600 words would be much more beneficial than meddling with plugins and over-optimizing. There is also a question of language – writing in English is targeting the whole Internet population, writing in Swedish only few millions. But Swedish content has less competition in absolute numbers, so you can go more local. Now I am not expert on SEO in comedy field, but I would definitively write one article focused locally, keywords along the lines “stand up comedian oslo”. Since you are doing standup, videos would help you a ton. So there is plenty of options how to help your SEO. TSF (and its sitemap) is doing most of the important technical stuff for you automatically; if setup correctly. Spend your time on content.
That being said, I see you have both http and https version available, i would recommend to stick with SSL version and redirect http to https. You just have to add this to your .htaccess file.
# BEGIN Force http to https
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*) https://%{HTTP_HOST}/$1 [R=301,L]
</IfModule>
# END Force http to https
Then be sure to have both http and https version of your website in google search console, set preferred version to https there. Then go to google analytics and check if you are tracking https.
There is a ton of articles on this, just google “wordpress https”. If you have any questions (content or technical), shoot!