Search engine optimization – function to use or not to use

  • Being a website owner for years, I totally understand the importance of search engine optimization and am familiar with proper content and keyword density. That having been said, I have heard and read that search engines have been overhauled to search in entirely different manners than they did some 5-6 years ago.

    I really don’t know, I do not have time to follow all of that type news and research accordingly.

    Along this vein, I have the plug-in SEO by Yoast which was provided by godaddy during the one button WordPress site setup. The plugin rides the bottom of the text editor of every ‘post’ and ‘page’. It composes an SEO snippet preview based on written content.

    I am wondering, considering the earlier reference to search engine’s searching changes, if I should use the following functionality of the SEO by Yoast plugin and fill in the following sections:

    -Focus Keyword
    -SEO Title
    -Meta description

    Would this help or hinder? Anyone?

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