Server Sending Invalid Match Key Parameters

  • Resolved deliadell

    (@deliadellisanti)


    4 years, 5 months ago

    Dear Team,

    Hi,
    I got this error message on my Facebook business manager, hope you can help me to fix it.

    Server Sending Invalid Match Key Parameters for ViewContent Event
    Ultima individuazione: 14 ott 2020, 09:00
    2 istanze
    PROBLEMA
    Your server is sending an invalid ip_address, user_agent parameters value for your ViewContent event. This may be because there was an error in the parameter value.
    This may cause issues with the attribution and delivery optimization of ad campaigns that are using this event.
    SOLUZIONE
    Check that you’re sending valid and unique values for the ip_address, user_agent parameters for your ViewContent event and that the data is normalized correctly.

    my site https://olioemarmellata.it
    [email protected]

    Thank you

    The page I need help with: [log in to see the link]

Viewing 2 replies - 1 through 2 (of 2 total)

  • Hi @deliadellisanti,

    Thanks for reaching out. Happy to help you with this!

    We’ve recently reached out to Facebook directly to try to get some clarity regarding the “Invalid Match Key” warning. While no specific resolution has been provided, we do now know this from their replies:

    ? this warning only occurs with server to server events (added in Facebook for WooCommerce v2.0)
    ? it can be the result of a platform issue – which wouldn’t be fixable from within the plugin
    ? Facebook will not share more specific event data for privacy reasons
    ??there aren’t any events in the plugin’s logs with missing user_agents or ip_addresses

    Facebook has ensured us that they’re looking into providing more information for this error in a future release, such as showing the affected URL and the parameter and what is wrong with it. They did also mention, however, that even with some additional details, it would not likely be able to be resolved by the plugin, as it can be at the platform level.

    They weren’t able to pass along an expected date for release, though did mention that they usually see some features/improvements added after the holidays.

    It seems that at this moment, we’ll need to wait for this release before looking at the Invalid Match Key parameter further. Please do let us know if you hear something different directly from Facebook!

    Thanks,
    Marcus

    Hey @deliadellisanti ,

    It has been a while since we heard from you, so I’m going to mark this topic as resolved. If you’re still experiencing issues please take a look at our documentation for more information and create a new thread if you have further questions.

    Thanks,
    Marcus

Viewing 2 replies - 1 through 2 (of 2 total)
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