Server Sending Invalid Match Key Parameters for ViewContent Event

  • Resolved sleng

    (@sleng)


    4 years, 1 month ago

    Hi there,

    I received this issue yesterday.

    ISSUE
    Server Sending Invalid Match Key Parameters for ViewContent Event
    Your server is sending an invalid parameters value for your ViewContent event. This may be because there was an error in the parameter value.
    This may cause issues with the attribution and delivery optimization of ad campaigns that are using this event

    SOLUTION
    Check that you’re sending valid and unique values for the email parameters for your ViewContent event and that the data is normalized correctly.

    Can you help me with this?
    thanks

Viewing 3 replies - 1 through 3 (of 3 total)

  • Hi @sleng,

    Thanks for reaching out. Happy to help you with this!

    We’ve recently reached out to Facebook directly to try to get some clarity regarding the “Invalid Match Key” warning. While no specific resolution has been provided, we do now know this from their replies:

    ? this warning only occurs with server to server events (added in Facebook for WooCommerce v2.0)
    ? it can be the result of a platform issue – which wouldn’t be fixable from within the plugin
    ? Facebook will not share more specific event data for privacy reasons
    ??there aren’t any events in the plugin’s logs with missing user_agents or ip_addresses

    Facebook has assured us that they’re looking into providing more information for this error in a future release, such as showing the affected URL and the parameter and what is wrong with it. They did also mention, however, that even with some additional details, it would not likely be able to be resolved by the plugin, as it can be at the platform level.

    They weren’t able to pass along an expected date for release, though did mention that they usually see some features/improvements added after the holidays.

    It seems that at this moment, we’ll need to wait for this release before looking at the Invalid Match Key parameter further. Please do let us know if you hear something different directly from Facebook!

    Thanks,
    Marcus

    Hey @sleng,

    It has been a while since we heard from you, so I’m going to mark this topic as resolved. If you’re still experiencing issues please take a look at our documentation for more information and create a new thread if you have further questions.

    Thanks,
    Marcus

    decay

    (@decay)

    @marcusskyverge

    I’m coming up on this error with the plugin as well. WordPress and the plugin are updated to current versions. The site and code are not originally mine, so I am learning about where they are firing events from. This site is not using the facebook interface to create events. Would migrating the events to this interface possibly fix this error?

    Thanks in advance

    Edit: I was wrong about the events on site. I just didn’t have access to the events through the interface. I’m still curious about what change to make in order to remove this error.

    • This reply was modified 4 years ago by decay.
Viewing 3 replies - 1 through 3 (of 3 total)
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