Short Product Description VS Product Description Microdata

Hey,
It just depends on where you want the description to show on the page. If you place in the Description field it would show in google it would just show in the description tab below the product image.

Does that make sense?

Kadence Themes

Well see that’s where I am confused.

I’m going to link screen shots to illustrate my point.

Example 1:
Notice that the information in the “short description” field is recognized as the product’s “description” in the structured data report.

Here is the screenshot link: https://snag.gy/LFpsO.jpg

Example 2:
This is the exact same item, but I have simply moved the text from the “short description” field to the “product description” field. Notice that the “description” information in the structured data is now completely gone.

Here is the screenshot link: https://snag.gy/J9cJ0.jpg

I am just wondering why these two results are different, and if it could impact my visibility in a Google search.

Thanks for taking the time to reply, as I am slightly confused and really do appreciate your help.

Hey,
Ok, I see what your talking about.. Google Structure data doesn’t directly define what search engines will look at. It defines the structure data for the product but that isn’t all that google will see on the page. It still looks at the page as a page and scans all the text which will partially define where it gets place in a web search. Woocommerce has it set up for the “short description” to be in the google product data structure because for the purposed of product data you would want a short description to be part of the rich snippet.

There are tons of things on how to best set up your products and I strongly recommend using yoast SEO plugin and looking through there tutorials about how all this works.

I’ll try to clarify with this. For the best SEO you should have content in both fields not one or the other. But by only using the description field below the product you can still define a product description using a plugin like yoast.

Kadence Themes

OK thank you so much for that info, it really helps. The reason I actually posted this question is due to the fact that I am using the Yoast SEO plugin and it was telling me to put my information in the Description field, but WooCommerce was marking the short description field for the rich snippets as you stated.

I’m kind of new to all of this, so I just assumed that structured data was what you wanted google to read on your page, and if it wasn’t in the structured data it wouldn’t be read.

Thank you so much for clarifying this for me. I’ll make sure to use both from now on. You were a massive help. I have to give this plugin 5/5 for the awesome support. Thank you so so much.