Shortcode Lists Not Working

I make a list in shortcode, and it doesn’t create it on the page. That’s about as descriptive as I can get. I’m using Chrome on a Mac; but I’ve checked the page on Safari and it does the same thing. Didn’t try doing the webpage editing in Safari – other shortcodes have been working well. It’s just the lists that’s acting up, so far.

Here are screenshots and a link to the page.

Here’s what it looks like when I set up the shortcode:
https://optimum.cardinalwebsolutions.net/wp/wp-content/uploads/2014/10/Screen-Shot-2014-10-20-at-2.30.41-PM.png

And how it looks in the html editor:
https://optimum.cardinalwebsolutions.net/wp/wp-content/uploads/2014/10/Screen-Shot-2014-10-20-at-2.48.26-PM.png

And the page:
https://optimum.cardinalwebsolutions.net/corporate-identity/

https://www.ads-software.com/plugins/shortcodes-ultimate/