Hi – I apologize for the delay, we don’t get on our free plugin support as much as we’d like to.
You would have to customize the shortcode and create a page template. The plugin doesn’t have a single-cr3ativsponsor.php so if you changed the shortcode to use the_permalink(); because there is no page template (single-cr3ativsponsor.php) WordPress would return a 404 error. Customizations are outside the scope of support, but inside cr3ativ-sponsor.php and sponsor-widget.php is the code that brings in all the fields you need.
So you would need to create a page template for single-cr3ativsponsor.php and then change the cr3ativ-sponsor.php & sponsor-widget.php to add a call in for the_permalink(); when the title was clicked so it would go through to the single page. Currently that title links through to $temp_sponsorurl
if you have specified that in the shortcode.