Hey gnba,
The plugin provides the option to add an embedded sign up form to your WordPress page, and it does not provide the option of adding just a link to your sidebar.
In order to add a simple link (not an embedded form) to your site that points to your list’s signup form, you can create a text widget, then add a link to that text widget, rather than using this plugin.
This article walks through how to find that code you want to add to insert a link to the sign up form to your page:
Where do I find the link for my signup form?: https://eepurl.com/hOZs
MailChimp doesn’t provide a direct ‘update profile’ link, but one option you may consider integrating is that subscribers can access their ‘update profile’ links through the hosted sign up form. This article walks through that process:
How do subscribers update their profile with the signup form?: https://eepurl.com/encQc
For adding an unsubscribe/opt-out link, you can follow the same steps as the subscribe link to use a text widget and add the code that’s found here:
How can I add my unsubscribe form on my website?: https://eepurl.com/gOGO
Let us know if you have any questions!
-tk