Hi,
Plugin counts not only where the search words were found ( title, content, etc. ), but also some other parameters like length of the words, number of repeats of each word inside product fields and so one. More about this you can read here.
If you want to add more relevance score for words inside the title you can use the following code snippet:
add_filter( 'aws_relevance_scores', 'my_aws_relevance_scores' );
function my_aws_relevance_scores( $relevance_array ) {
$relevance_array['title'] = 700;
return $relevance_array;
}
You need to add it somewhere outside the plugins folder. For example, inside functions.php file of your theme or use some plugin for adding code snippets.
Also, after adding this code you will need to go to the plugin settings page and click the ‘Clear cache’ button.
Regards