smart vs straight apostrophe

hi – see if this plugin will do the trick for you

https://www.jasonlitka.com/2007/09/25/wordpress-plugin-disable-wptexturize/

Thanks! This worked for the body of the post but not the header. Any suggestions?

Added remove_filter(‘the_title’, ‘wptexturize’);

Search engines treat regular, straight quotes and smart, fancy quotes differently, and since most people use the regular quotes in keywords when searching for something, using only the regular ones has definite SEO benefits (at least in my experience).