Smush is a Smash Hit

I use Smush aka Smushit on all the sites I create and maintain. I find it intuitive and quite essential in optimizing images, so that modern responsive WP themes can serve the right-sized image to the right device at the right time. At times, I supplement my process with a desktop app called ImageOptim, which does some of the heavy lifting before the images even hit the server. And of course, Photoshop to make sure the DPI is web-oriented, not print photography-oriented. This workflow of Photoshop > ImageOptim > Smush gets me amazing results, with images that shine but rarely exceed 100-200KB — even hero images. I don’t know what magic sauce they put into Smush, but it’s tasty and good nutrition for any WP site.