• Madness. GA/GA4 is properly configured for my site. Tag has been configured and published, code snippets were properly put/pasted in tracking manager, Google Analytics and Analytics 4 have been properly integrated, and everything tests ok – tag fires and test hit’s register for both GA and GA4. The problem is I’m getting a very small number of hits per day/per week according to GA/GA4, but my web host’s weekly report indicates I’m getting 1,000+ visitors every week?? I tried posting this issue with the Google chat forums, but never received a response. Anyone here with a similar issue and did you have any luck resolving it? I’m wondering if a plug-in is interfering with GA/GA4? This is not ecommerce-related – I’m not selling a product of service using my website (to complete transactions). Any assistance would be appreciated.

    The page I need help with: [log in to see the link]

Viewing 5 replies - 1 through 5 (of 5 total)
  • There is a subtle but significant difference between what a web host captures in terms of traffic and what GA captures. Because the hoster usually accesses log files in which every single request is registered. Every CSS file, every image, every single file that is retrieved is in there. From this you can roughly determine a number of visitors per time unit. Among them, however, are extremely many bots – not real people.

    GA has the advantage that it only records the human accesses, which is what you are interested in as a website operator. Therefore, the two values differ significantly from each other.

    If you are not sure, ask your hoster how they collect the access data. The way this is done explains the difference in the numbers.

    If you have a website in the EU, it is also subject to the cookie guidelines there. You would have to have an upstream flyout in which each visitor must first agree to the collection in GA. Most of them don’t do that anymore, so the numbers of EU websites in GA can’t be verified that well.
    If you are outside the EU, you are lucky ?? But I’m unsure if there are not such rules in other regions of the world …

    Thread Starter Mike Faremouth

    (@mfaremou)

    Thanks threadi for responding. But, I should have been more explicit in my original post. My Web Host provides a weekly report showing Human traffic and Bot traffic. They record these hits to my site on their server. It may not have the degree of sophistication that GA/GA4 has (providing specifics on what pages were visited, how long, active users, etc…) but, the data my Web Host provides, should be directionally accurate. I should also mention that I’ve been seeing these disparities (between GA/GA4 and my Host service) for the last two months.

    Thread Starter Mike Faremouth

    (@mfaremou)

    More: I started seeing this problem starting the beginning of May. Prior to this, my GA/GA4 and Web Host traffic reports were much closer in agreement as far as hits.

    You should still question how these values are recorded at the hoster. Many browsers nowadays have DoNotTrack enabled by default. This is taken into account by GA. Does the hoster also take this into account? I think not, because it evaluates the requests. To distinguish between human and bot there is also difficult and provided with a certain margin of error.

    If you see these discrepancies since May, then something has changed at one of the two service providers. At GA, updates are made every few weeks and are also partially documented. What happens at your hoster you would have to ask there.

    Either way, I don’t see any connection to WordPress as software right now, so I would question if this is the right forum for this question. You wrote you have already asked in a “Google Chat Forum”. Do you mean this one? https://support.google.com/analytics/community?hl=en – there are other communities specialized in SEO and GA where you can ask as well. Here in the forum are rather less of them.
    I see you also use the Site Kit plugin from Google, then their support forum might also be a point where you could start: https://www.ads-software.com/support/plugin/google-site-kit/

    Thread Starter Mike Faremouth

    (@mfaremou)

    Threadi – thanks. I can’t recall if the link you provided is the same Google Forum I used, but I will post to both to understand what, if any, ideas they may have.

Viewing 5 replies - 1 through 5 (of 5 total)
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