Many thanks for sharing @jmartenspdx, greatly appreciated! From reviewing the screenshots you provided you don’t have a Universal Analytics tag placed via Tag Manager which is firing on all page visits, only on a dev and production trigger. While I’m not familar with these triggers this is likely the cause of your tags not firing for regular visitors.
I’ve also been able to recreate the same experience, when selecting the same Google Analytics property within Site Kit (example).
In order to ensure your Universal Analytics tags are firing for all visitors you have the following options:
- You can change your triggers within Tag Manager to ensure that all page visits are tracked (as you have with your GA4 tag)
- You can remove the Universal Tags within Tag Manager, and instead allow Site Kit to place your Universal Analytics tags.
- You can select a different Universal Analytics property, or create a new one, as opposed to selecting the same one which you have added via Tag Manager.
Any of the above will ensure your UA tracking snippet is tracked as expected.
Once you’ve applied any of the changes suggested above let me know if you’d like me to check your setup once more, to confirm both a UA and GA4 snippet are being tracked!
