Well, maybe so – but they don’t make it clear that you have to continue to renew your “subscription” indefinitely in order to continue using the product(s) you purchased.
A year after buying the “pro” theme, I found that I had to install and reactivate it. (BTW, the license key isn’t emailed to you, you have to log in to your account page and it’s hidden away in the licenses section.)
My subscription had expired and, even though I was still using the version that I had originally purchased, I got a message saying that the license key was invalid.
When I contacted support, I was told that I have to renew my subscription for a further $60 to be able to use the Pro features. I’m happy enough with what I bought. It does the job that I paid for. I don’t need to upgrade to any newer features. I don’t need to pay yet another $60 (and then have the same problem in a year’s time when I want to install the theme on my other websites). I don’t want to fork out $60 indefinitely because I would rather buy some kind of lifetime agency package for $100-$200 that does everything else I want.
Avoid this product and all the other products by Brainstorm Force (ConvertPlug, Ultimate Addons for BB and VC, etc.) unless you’re happy to just use their basic free products.
DO NOT BUY A SUBSCRIPTION because you will be empty-handed after a year, or be locked in to renewing your subscription indefinitely.