The best place for text to be found by search box & search engine optimization

I want to make it easy to find the text in the pages for the search engines and for the search box on the website.

Visit https://www.ginapiccalo.com/

Type “Viggo Mortensen” and you’ll see four results for this. I made three versions of “It’s really about the here and now”. Some some text as the captions, some of text outside of captions. I want to keep “It’s really about the here and now 3” https://www.ginapiccalo.com/journalism/the-atlanta-journal-constitution-page/its-really-about-the-here-and-now-3/ since it shows text in the search box.