Hi there,
For this purpose, you might want to consider using specialized tools that not only offer tracking features but also help in understanding user behavior. Here are some options:
- Hotjar: Hotjar is a powerful tool that allows you to visually represent user interactions with heatmaps. It also allows you to record user sessions so you can see exactly how users are interacting with your website.
- Mixpanel: Mixpanel enables you to track user interactions with your website in real-time. It offers features like event tracking, user analytics, and profiles, which allow you to understand how individual users are engaging with your content.
- Crazy Egg: Like Hotjar, Crazy Egg provides heatmaps and user recordings but also offers robust A/B testing features. This is useful for understanding which elements of your site are engaging your users the most.
- Heap: Heap automatically captures every web, mobile, and cloud interaction such as clicks, submits, transactions, emails, and more. It allows you to analyze data to get the answers you need.
These tools can be integrated into WordPress and configured to track user interactions at a granular level, such as which buttons are being clicked, which pages are being viewed, etc.
To make sure I am clear, collecting detailed user data might have privacy implications, and you should ensure that you comply with relevant data protection regulations. It’s important to have a clear privacy policy and, where necessary, obtain consent from your users for data tracking.
Best regards,
Christopher Amirian