Traffic from Facebook Ads not triggering event

  • We have a 2-step gravity form for this client. Event/goal tracking is in place in Google Analytics and has been since March 2021.

    After digging into the data today, I realized that conversions from Facebook Ads traffic are not being recognized properly. When a user from a Facebook Ad fills out the form, it seems to trigger a conversion but does not properly attribute the source/medium.

    Any idea why this would be? We’re not having this issue with traffic from Google Ads or Microsoft Ads. Although those campaigns are going to different landing pages with a different version of a similar form.

    According to Gravity Forms, we have had 9 successful form fills of this form in 2022, all with URLs tagged with Facebook Ad UTM parameters. I cannot find any of these in Google Analytics.

    Any help is much appreciated!

    • This topic was modified 2 years, 8 months ago by zachvinson.

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