Trying to track with Google Tag Manager
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I’m trying to track form submissions using Google Tag Manager but I ran into some issues. I hope you can help me figure this out.
Every time the Send button is clicked, a “Form Submission” event is triggered twice in Tag Assistant, but I don’t want Google Ads to count these as two conversions. The only value I found that changes between these two events is a boolean called “gtm.formCanceled”. I set the GTM trigger to only be activated if “gtm.formCanceled” equals false. But I’m not sure if this is a good approach to solve the problem and if I’m losing some form submissions this way.
On top of that I could not figure out a way not to track failed form submissions. If a potential client forgets to fill in one required field and gets an error message the form is not sent but the GTM tag is triggered anyway. After fixing the missing field and clicking the Send button again the conversion will be tracked again and count as two, which will mess up the stats in Google Ads.
The page I need help with: [log in to see the link]
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