Hi Bloke – shortened the tagline/description and insert rest as I think you suggested – see below, but only results in shortened description appearing.
// Add a page number if necessary:
if ( $paged >= 2 || $page >= 2 )
echo ' | ' . sprintf( __( 'Page %s', 'twentyeleven' ), max( $paged, $page ) );
?>Affiliated to Bowls England; E.C.B.A.; E.C.W.B.A.; C & D.B.A.; C.M.B.L.& C.L.B.L.</title>
<link rel="profile" href="https://gmpg.org/xfn/11" />
<link rel="stylesheet" type="text/css" media="all" href="<?php bloginfo( 'stylesheet_url' ); ?>" />
<link rel="pingback" href="<?php bloginfo( 'pingback_url' ); ?>" />
<!--[if lt IE 9]>
<script src="<?php echo get_template_directory_uri(); ?>/js/html5.js" type="text/javascript"></script>
<![endif]-->
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