UA or AW prefix on Google code?

  • Hi, my Google account is tracking events for Google Adwords, it use an AW- prefix on the Google code, but the fields in the plugin dashboard request a UA prefix (Universal Analytics) code.
    Can I type an AW- prefixed code into those fields, or won’t the tracking work without the UA version?

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  • you have to set your Goals in Google Analytics admin, then go into Google Ads and import from Analytics.

    FYI conversion lag using GA import is up to 24h so this is not ideal for lead generation if you optimize campaign for form events.

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