USELESS UNLESS YOU PAY
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The new v6.0 free version of this plugin is some of the most upsell-heavy nonsense I have seen in a previously useful free plugin. Prior to this, GADWP/Exact was my goto on any site and what I recommended as a time-saver over Google Tag Manager or more technically complex implementations.
Now, the real-time, page, daily and other traffic breakdowns are all locked behind a $100/PER YEAR/PER SITE paywall! The UI is also cluttered with “PLEASE GIVE US MONEY TO GET BACK PREVIOUSLY FREE FEATURES” nonsense.
And that’s without even touching the fact that the plugin asks for more invasive permissions, including direct access to the Google Account and other high-level access.
All in all, in the span of one update, this has gone from an incredible plugin to one you should NEVER USE AGAIN.
UPDATE: The developer behind this garbage update is a partner in Awesome Motive, a shady company that makes a regular practice of buying plugins and ruining them. MonsterInsights, All in One SEO Pack, WPForms, and ExactMetrics/GADWP are all owned by this same group.
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