What is the difference between two choices

  • I am wondering if we’re getting errors, because some things aren’t properly communicated with end users, and we don’t understand what we’re doing.

    What is the difference for us, bloggers, publishers, content creators, between:

    1. I don’t declare a legal basis for my property
    2. I define my legal basis CUSTOMIZE SETTINGS

    If I am regular Joe, with a website, wanting to put Google Adsense ads, which choice should I go for, and If I have to go for option 2, which options should I properly choose?

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  • Great question, and we have some site where we define legal basis (according to the outdated user guide) and no ads appearing. If we choose don’t declare, ads are appearing.

    Plugin Contributor Ryan

    (@rbaronqc)

    @cvrle77 @arthuroadam
    You likely only to choose the “I don’t declare a legal basis for my property”

    You only need declare a legal basis if you need consent for yourselves (Most users do not need this and can stick with the I don’t declare a legal basis for my property option. There is also an option for additional google consent, you may also might or might not need the Google additional vendors enabled as adSense is supported through the TCF. It might be that there are vendors that Google uses you need, so in that case enabling Google addtl vendors would be good to add. For the average user the default consent settings should work.

    There is additional information here about consent in the Choice setup guide and the IAB has additional information on consents here which might be useful

    Some common stacks if you do need to customize would be:
    NUMBER 26
    Name: Personalised ads and content, ad and content measurement, and audience insights
    Description: Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about the audiences who saw the ads and content can be derived.
    Purposes included
    ● Purpose 2: Select basic ads
    ● Purpose 3: Create a personalised ads profile
    ● Purpose 4: Select personalised ads
    ● Purpose 5: Create a personalised content profile
    ● Purpose 6: Select personalised content
    ● Purpose 7: Measure ad performance
    ● Purpose 8: Measure content performance
    ● Purpose 9: Apply market research to generate audience insights

    or

    NUMBER 42
    Name: Personalised ads and content, ad and content measurement, audience insights and product development
    Description: Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
    Purposes included
    ● Purpose 2: Select basic ads
    ● Purpose 3: Create a personalised ads profile
    ● Purpose 4: Select personalised ads
    ● Purpose 5: Create a personalised content profile
    ● Purpose 6: Select personalised content
    ● Purpose 7: Measure ad performance
    ● Purpose 8: Measure content performance
    ● Purpose 9: Apply market research to generate audience insights
    ● Purpose 10: Develop and improve products

    • This reply was modified 4 years, 2 months ago by Ryan.

    @arthuroadam if you also declare special purpose number 2 – actively scanning a device – then Google will not work with you. Could that be the issue with ads not working?

Viewing 3 replies - 1 through 3 (of 3 total)
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