Works like a charm

Fixel is an amazing segmentation tool for remarketing.

Before Fixel, I used a variety of methods to try and understand if a user is engaged enough to remarket to, it was very sketchy, inconsistent and usually limited to only one platform.

With Fixel, it became easy.

They just highlight the right audiences. Removing irrelevant audiences from campaigns used to take hours, now it takes seconds, just target everyone who reached ‘Basic’ engagement and the Highly engaged audiences deliver great performance not so different from add-to-cart users.

Highly recommended for marketers who want to target campaigns based on engagement.