Wrong Value parameter for AddToCart events

  • Resolved abashinfection

    (@abashinfection)


    3 years, 11 months ago

    Hello,

    I recently noticed a mismatch with cart statistics reported on Facebook campaign/analytics and the actual value of products added to WooCommerce carts.
    Facebook shows a higher $ value for the AddToCart events received from Pixel.

    While investigating with Facebook Pixel Helper plug-in, I found out that for each “add to cart” action generated on a web page, the TOTAL CART VALUE is sent as Value parameter in the Pixel AddToCart event.

    As per my understanding, only the $ value of the product(s) just added to the cart should be set as Value parameter in the AddToCart event.

    I also checked other projects, like “Pixel Caffeine” and “Facebook Pixel for WordPress”, and they seem to implement it the way I believe is correct.

    Can someone shed some light on this please?

Viewing 3 replies - 1 through 3 (of 3 total)

  • Hi there,

    Thanks for the detailed breakdown of the issue.

    I see you already filed an issue on GitHub for this with further details.

    Once our developer team have been able to review this, they will be able to provide an update on there.

    Thanks!

    Thread Starter abashinfection

    (@abashinfection)

    Thank you!

    As this is already raised on GitHub I’ll go ahead and close this thread so updates can be tracked in a single place.

    If you encounter any other issues, of course please feel free to open a new topic on the forum!

    Have a great day.

Viewing 3 replies - 1 through 3 (of 3 total)
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