YOAST

I find it useful in terms of focusing on keywords & being consistent.
Yoast prompts you to use key words.eg. I write about walking and places along the way, I may write a title called leading a walk, but not mention it in 1st paragraph, Yoast will point this out to you. It’s a bit like a good teacher prompting you to do better to focus and be clear about what you are writing about.