Yoast URLs and article headings focus keyword

  • Hello,

    I am still fairly new at using wordpress, i have created my first website for a friends Landscape gardening business. I am REALLY struggling with the SEO aspects of it. I would be very appreciative if someone in the know could take the time to help me out! I’m tearing my hair out here!I have installed Yoast as it seems to be deemed the best SEO plugin for wordpress.

    This is my website:
    https://wiltonlandandtrees.co.uk/

    This is a small brochure style website with a contact page. Currently my SEO analysis comes back as “poor” for some of the pages.

    My focus keyword is: “Landscaping in Bucks, Herts and Beds” for the “home”,”about us” and “contact us” pages (i havent bothered with SEO for my gallery page). It isn’t posible to have the focus keyword as the page title (so that “Article heading goes green) or in the URL for all of my pages and so the SEO is “poor”. Am i missing something, how can i improve this?

    My “Landscaping services” and “Tree Services” are now coming back as “ok” in yoast, as their respective keywords are the name of the pages and also in the URL.
    One other thing, am i really only allowed single keyword / phrase? What if someone just searches on, for example “Patios in bucks”, my keyword isn’t going to pick that up.

    Once again, i am new to this so please be as descriptive as you can in your replies as possible, any advice very gratefully received.

    Kind Regards,
    James

    https://www.ads-software.com/plugins/wordpress-seo/

    [ No bumping please. ]

Viewing 3 replies - 1 through 3 (of 3 total)

  • Focus keyword helps you narrow your optimization, but that doesn’t mean you can’t include other keywords that are related/synonyms. If you try to optimize one page for multiple keywords that are not closely related, Google won’t know what keyword to rank that page for.

    I don’t know your local area, but I assume that Bucks, Herts and Beds are 3 separate local areas. Correct me if I’m wrong.

    So you should have pages for “Landscaping in Bucks”, “Landscaping in Herts”, “Landscaping in Beds”. If they are all separate local areas, someone in Bucks won’t care about landscaping services in Herts, for example.

    Thread Starter dreubens81

    (@dreubens81)

    Thank you for your reply Viktor.

    Yes, Bucks, Herts and Beds are all (abbreviated)counties in southern England. (my friend also supplied me with a list of towns but i cannot find a way to include this list within yoast so opted for the county names)

    bucks = buckinghamshire
    berks = berkshire
    herts = hertfordshire

    I would have preferred to be the full name of each county, but the problem is that i cannot fit the full names in the within the “seo title” and yoast will return a red mark next to “page title” if the “focus keyword” is not included within it.

    How many characters can i put into “focus keyword” and what separator do i need to put between them?

    I digress though, i am a little confused, would it not appear a bit messy to customers coming to the site to have 3 pages for “landscaping” and 3 pages for “tree services”, all with duplicate information on them?

    Really appreciate your help with this. I just need to crack this and then i can continue building other sites and feel like i am making progress.

    Kind Regards,
    James

    Hello, as you are new to this you should take a few extra time and consider to read Yoast e-books on the basics of SEO and WordPress.

    https://yoast.com/ebooks/

    It is a easy going reading and full of information that I think, judging by your questions, would be very useful to you.

Viewing 3 replies - 1 through 3 (of 3 total)
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