Posting this here in the hopes it will help others – I think this is right, still in the process of testing:
add_filter('relevanssi_match', 'lower_title_weight');
function lower_title_weight($match) {
$post_type = get_post_meta($match->doc);
if (strlen($title) >= 15) {
$match->weight = $match->weight / 2;
}
return $match;
}