Because that’s a painful way to just substitute text. I’m shocked this is so cumbersome. Variable substitution seems a pretty common thing to do.
I’ve been searching plugins and see there are eleventy bajillion of them. What is THE best text replacement one?
This one looks promising as I could just define the strings like:
:BCM_NAME: => ABC Company
In theory this should work I hope…
Another more PHP-esque way might be with this one.