I’ve dug around further, and single-product.php – both my override and the core woo commerce version are ignored – I’ve even deleted them completely. Instead the woocommerce functions.php file sets the template on line 339
wc_get_template_part( 'content', 'single-product' );
editing this gets it to look at my template file, though I obviously don’t want to edit that functions file – so how can I override that?